Your article title, permalink, body, meta description, and search phrases are indexed automatically for search.
You can add optional search phrases to:
- Add a phrase or term that isn't already in any of those fields so this article will be returned when someone searches those fields. Consider using the Synonyms feature for this if you consistently want the same search phrase to be associated with the same term.
- Increase the search weight of this article when the search phrase is searched. Since each of the indexed fields contribute to the search relevancy score, adding the same word or phrase here can help bump this article higher in the search results when that word or phrase is searched.