Promoting your knowledge base on various channels is important for making your customers aware of your support content and is good for your knowledge base SEO.
It’s important to fill these fields in because it will be indexed by search engines and also be pulled in by social media when someone shares a page on your knowledge base.
Your knowledge base homepage is the most important page to optimize for SEO. This is searchers' first experience of your knowledge base from a search engine.
Making your knowledge base public means that users will be able to find your content in the Search Engine Results Pages (SERPs) and is an important part of SEO.