Updated Articles

  1. Unique visitor

    Owl Analytics uses tracking cookies and other methods to try to track visitors over time, grouping multiple visits from the same visitor together. Our reports therefore try to distinguish unique visitors —distinct individuals—so that you can get ...
  2. Referrer

    A referrer is the source that leads visitors to your knowledge base, which basically tells you how they got to your knowledge base. Referrers display in the Logs report , visitor profile , and the Transitions Overview (which can be opened from ...
  3. Visitor

    A visitor is anyone who views your knowledge base. If the same person views your knowledge base on a different device, they're tracked as a different visitor.
  4. New visitor

    A new visitor is a visitor who views your knowledge base on a device for the first time. As with unique visitors, if you turn off tracking cookies, your new visitor numbers may be less accurate. Cookieless tracking typically inflates your new vis...
  5. Returning visitor

    If Owl Analytics is able to identify the same visitor on subsequent visits, they're marked as a returning visitor . As with unique visitors and new visitors, if you turn off tracking cookies, your returning visitor numbers may be less accurate. Co...
  6. Unique download

    The unique download is the number of visits that involved a click on this link or resource. If a visitor clicked the same link multiple times during one visit, their visit only tracks one unique download.
  7. Entry page

    An  entry page  is the first page of a  visit . In other words, this is the page your visitor used to enter your knowledge base.
  8. Average time on page

    Owl Analytics tracks the time spent on a given page during each visit until the visitor completes an action to navigate to another page. The final page in a visit (the page where a visitor exits or bounces) is logged as 0 seconds. The average ti...
  9. Readers page overview

    Learn what readers are and become familiar with the Readers tab interface.
  10. 🦪 Nat'l Oyster Day bugfixes

    These notes address how Zapier can now change reader groups, Widget supports COEP security headers, and bugfixes for automatic anchors and reader search.