New Articles

  1. Exit/Exit rate

    An  exit is tracked any time someone leaves your knowledge base after completing one or more actions. (If they don't complete any actions, it's tracked as a bounce .) A page's  exit rate  is the percentage of people who left your knowledge base...
  2. Bounce/bounce rate

    A bounce is when a visitor lands on a page of your knowledge base and leaves without completing any other action. The bounce rate for a page is the percentage of visitors to this page who bounced. It's calculated by dividing the number of...
  3. Pageviews report

    The Pageviews report provides pageview, bounce rate, exit rate, time on page, and load time statistics for individual pages in your knowledge base.
  4. Segmented visits log

    The Segmented visits log is a version of the Logs report filtered to show only visits that included a specific page. Open it from a specific page within one of the Behaviors reports.
  5. Transitions report

    The Transitions report provides details about how visitors got to a page and what they did after viewing it. Open it from a specific page within one of the Behaviors reports.
  6. Referrer

    A referrer is the source that leads visitors to your knowledge base, which basically tells you how they got to your knowledge base. Referrers display in the Logs report , visitor profile , and the Transitions Overview (which can be opened from ...
  7. Action

    Owl Analytics tracks the actions your visitors take while they're in your knowledge base. We'll track each time a visitor: Visits a page : Displayed in the Pageviews report and Page titles report . Aggregate visit information is displayed...
  8. Returning visitor

    If Owl Analytics is able to identify the same visitor on subsequent visits, they're marked as a returning visitor . As with unique visitors and new visitors, if you turn off tracking cookies, your returning visitor numbers may be less accurate. Co...
  9. New visitor

    A new visitor is a visitor who views your knowledge base on a device for the first time. As with unique visitors, if you turn off tracking cookies, your new visitor numbers may be less accurate. Cookieless tracking typically inflates your new vis...
  10. Unique visitor

    Owl Analytics uses tracking cookies and other methods to try to track visitors over time, grouping multiple visits from the same visitor together. Our reports therefore try to distinguish unique visitors —distinct individuals—so that you can get ...