An exit is tracked any time someone leaves your knowledge base after completing one or more actions. (If they don't complete any actions, it's tracked as a bounce .) A page's exit rate is the percentage of people who left your knowledge base...
A bounce is when a visitor lands on a page of your knowledge base and leaves without completing any other action.
The bounce rate for a page is the percentage of visitors to this page who bounced. It's calculated by dividing the number of...
For each visit, Owl Analytics tracks how long a page takes to load. The average page load time (Avg. page load time) is calculated using those page load times and the total number of pageviews. This metric is displayed in seconds. Longer avera...
Unique pageviews show the number of times a page has been viewed in different unique visits. Learn more about how these views are captured, logged, and displayed in Owl Analytics.
Owl Analytics uses tracking cookies and other methods to try to track visitors over time, grouping multiple visits from the same visitor together. Our reports therefore try to distinguish unique visitors —distinct individuals—so that you can get ...
A referrer is the source that leads visitors to your knowledge base, which basically tells you how they got to your knowledge base. Referrers display in the Logs report , visitor profile , and the Transitions Overview (which can be opened from ...
A visitor is anyone who views your knowledge base. If the same person views your knowledge base on a different device, they're tracked as a different visitor.
A new visitor is a visitor who views your knowledge base on a device for the first time. As with unique visitors, if you turn off tracking cookies, your new visitor numbers may be less accurate. Cookieless tracking typically inflates your new vis...