Updated Articles

  1. Owl Analytics key concepts

  2. Visitor

    A visitor is anyone who views your knowledge base.
  3. Unique download

    A unique download is the number of visits that involved a click on this link or resource.
  4. Returning visitor

    Learn how Owl Analytics defines the phrase "returning visitor".
  5. Referrer

    Learn how Owl Analytics defines the phrase "referrer".
  6. Pageview

    Pageviews are the number of times a page has been viewed.
  7. Outlink

    An outlink is tracked when a visitor clicks a link in your knowledge base that opens to a URL outside of your knowledge base.
  8. New visitor

    A new visitor is viewing your knowledge base on a device for the first time.
  9. Exit/Exit rate

    Learn how Owl Analytics defines the phrases "exit" and "exit rate".
  10. Entry page

    An entry page is the first page of a visit to your knowledge base.