The Searches report lists all the words or phrases visitors have searched for in your knowledge base and some metrics about those searches.
It's a top-level report available in the Choose your report dropdown.
How to view the report
To open the Searches report:
- Go to Reporting > Owl Analytics.
- Select Searches from the Choose your report > Type dropdown.
- Select the time Period you want the report to display.
Anatomy of the report
The Searches report opens in the main report window. It displays four columns:
Sample Searches reportLet's review each column in more detail below.
1: Keyword
Keyword lists the word or phrase that your visitor searched for.2: Searches
Searches displays the number of times that keyword was searched for during the selected time period.3: Search results pages
Search results pages lists the number of pages of search results that the visitor viewed after they completed the search.
In other words, how far did someone look into results before they either found what they wanted or gave up?
4: Percent search exits
The Percent search exits (% search exits) displays the percentage of visitors that left your knowledge base after searching for this keyword.
Access drilldown report
The Searches report includes one drilldown report for individual keywords. Access this report by hovering over the keyword you're interested in and selecting the in-line icon that appears:
Select one of the in-line icons to open a drilldown reportSegmented visit log
Access the Segmented visits log by selecting the person in the box icon.
I don't see this report
The Segmented visits log is only available if you don't Turn off visits log & visitor profiles in KB settings > Owl Analytics.
Use the Segmented visits log to figure out:
- What else your visitor did: Review what else your visitor did before or after searching for this keyword. This can help identify if they got to the content you'd hope for or left before they found it.
